Book of the Month
Role
Senior Product Designer
Responsibilities
Worked closely with the Creative Director to execute a brand and user experience refresh across the board.
Team
X-functional team of 12
Design team of two
This was my first Product Design position. I worked independently on customer acquisition, cart design, A/B testing, marketing emails, promotional landing pages and helped to evolve retention + churn strategy. The CD led homepage, book selection, book landing pages and brand redesign. The below images reflect some of my own independent design participation.
Did you know? Book of the Month is a historic 90+ year old company.
Creative Director Trevor Rogers + I worked hard to connect to today’s readers and provide an ultra robust customer experience while staying true to the heritage of the brand.
